Twitter. Amazon. Apple. Meta. Uber. Salesforce. Tesla.
Different industries. Different models. One shared advantage: Network Effects
These companies didn’t just grow faster, they built businesses where every new user made the product more valuable for everyone else. That’s the simplest definition of Network Effects, and it’s why growth compounds instead of stalls.
Think about it:
A mobile phone is useless if you’re the only person with one.
As more people join, and more services emerge, its value doesn’t grow linearly. It exponentially accelerates.
That same dynamic is what separates businesses that struggle to scale from those that dominate their markets.
In a digital world, Network Effects are the most powerful form of defensibility. When they’re designed into the core of a business, growth stops being something you push, and starts being something the system creates for you. The strongest Network Effects don’t just help companies compete; they allow them to win big.
Our multi-year research shows that since the commercial internet emerged in 1994, Network Effects have driven roughly 70% of all value created by technology companies. They exist in only a minority of businesses, yet they produce the majority of outcomes.
So why doesn’t everyone use them?
Because while Network Effects are widely talked about, they’re rarely understood. Their real power lies beneath the surface, in the different types, the hidden mechanics, and the conditions required to activate and sustain them over time. Most companies never share their playbooks, leaving founders guessing, or missing Network Effects entirely when they’re right in front of them.
This training changes that.
In the Natural Velocity Network Effects Training Program, you’ll learn how to identify, design, and deploy Network Effects intentionally, and leave with a clear 90-day action plan to apply them inside your own business.
If you want growth that compounds, defensibility that lasts, and momentum that works for you, understanding Network Effects isn’t optional.
It’s the capability that changes everything.